Действует с 22.09.2026
*This is a courtesy translation. In case of any discrepancy between this translation and the Russian text, the Russian text prevails.*
This document is a public offer. By connecting a carrier to the Service and ticking the consent box in the connection form, the venue owner accepts the terms set out below in full.
Service — the “AdScreen” software system hosted at qrekran.ru, including the server side, the application for the TV set-top box, the embeddable banner and the venue’s personal account.
Operator — the person providing the Service.
Venue — an organisation or sole entrepreneur on whose premises the Screen is installed, or who owns the website carrying the Banner.
Carrier — the place where the Service shows materials. There are two kinds of Carrier:
installed on the Venue’s premises;
snippet issued by the personal account.
The terms of this offer apply to both kinds of Carrier unless stated otherwise.
Guest — a visitor of the Venue’s premises or of its website who posts material via a Carrier.
Slide — an image, video or text prepared for display.
The Operator grants the Venue access to the Service: the right to show its own Slides on a Carrier and to accept materials from Guests. The Venue provides the premises and the Screen, or a website page for the Banner, and ensures power supply and internet access.
No fee is charged for connection or for showing the Venue’s own Slides.
The Operator may show materials about the Service on a Carrier in a volume of no more than 5% of the Carrier’s airtime. Such materials do not interrupt the display of Guests’ materials.
A Screen is connected by scanning the code shown on it and filling in the form. The login is a phone number.
A Banner is created in the personal account: the Service issues the embed snippet, which the Venue places on its own page itself. If there is no personal account yet, it is created on the Service’s website with the same form used when connecting a Screen.
The account is created for the Venue, not for a particular employee. The Venue decides on its own whom to give access to and is responsible for actions performed under its account.
Access to the personal account is restored with the Screen’s remote control: upon an action on the remote, the Screen shows a one-time code used to set a new password. Whoever controls the Screen’s remote is deemed authorised by the Venue. A Banner is managed only through the personal account; a Venue that has lost access to an account without a Screen opens a new account and replaces the embed snippet on its website.
The Venue may place the Banner only on websites it controls, and must list their addresses in the personal account. The Banner is not shown at any other address.
The Operator is not responsible for the operation of the Venue’s website and gets no access to its content: the Banner is embedded as a separate block and adds no code of the Service to the Venue’s page.
Advertising of persons other than the Venue may be placed on a Carrier only through the Service.
The Operator keeps records of airtime by category. If the Venue places third-party advertising on its own, bypassing the Service, such placement is treated as commercial, and the Operator may, at its choice:
of the third-party placement, without paying remuneration;
The cost of airtime is determined by the Operator’s rates in effect at the time of placement.
Once paid placements are launched, the Venue receives a share of the revenue from third-party placements on its Carriers. The size of the share and the settlement procedure are set out in a separate agreement.
It is prohibited to post materials that:
including alcohol, tobacco, gambling, and financial services without the required information;
The person who posted the materials is responsible for their content.
Guests’ materials are checked automatically before they are shown. The Operator may refuse to show or remove from display any material without giving reasons.
On a Banner the check is stricter and the decision is made automatically only: material the check does not find clearly acceptable is not allowed on display. Review of such material by a person is not provided for on a Banner.
The Operator may suspend the display of a particular Banner if it is placed on a website that does not meet section 4 or the requirements of section 7. A material or Banner removed by the Operator returns to display only by the Operator; the reason for removal is shown in the Venue’s personal account.
The Venue may remove a Guest’s material from a Screen at any time by pressing a button on the remote control or through the personal account; from a Banner — through the personal account. Acceptance of Guests’ materials can be switched off by the Venue for any Carrier.
All placements on Carriers are recorded: author, time, content of the material and display duration. The records are kept by the Operator and used to handle complaints, account for airtime and make settlements.
The Operator processes the phone number of the Venue’s representative for access to the personal account and for communication, the addresses of the Venue’s websites for showing the Banner, as well as network addresses and technical device identifiers for protection against abuse.
Guests’ materials are kept for the period needed for display and for handling complaints, and are then deleted.
The Operator may use anonymised information about the operation of the Service — display statistics, categories, time of day — without identifying the Venue, Guests or the content of materials.
The TV set, the set-top box and any other equipment the Screen runs on are not part of the Service. They may belong to the Venue or be obtained by it in any other way; this offer does not govern their ownership or transfer.
The Service is provided “as is”. The Operator does not guarantee uninterrupted operation and is not liable for interruptions caused by lack of power or internet at the Venue, a faulty TV set, unavailability of the Venue’s website or actions of third parties.
The Operator is not liable for the content of Guests’ materials or for the consequences of their display.
The agreement is valid indefinitely. Either party may terminate it by notifying the other party. Upon termination the Venue removes the Banner snippet, and the Operator stops the display.
The Operator may change this offer unilaterally, without the Venue’s consent. A new edition is published on the Service’s website with its number and date and takes effect upon publication. The Operator notifies the Venue of each new edition in the personal account, in the “News and changes” section. Continued use of the Service after publication means agreement with the new edition. A Venue that does not agree with it may terminate the agreement under section 13.
Previously accepted editions are kept and continue to apply to placements already made.