Ad screen
A guide for venue owners and managers: how to connect a screen,
set up what it shows and decide what appears on it.
What it is for
Your TV or tablet plays what you want guests to see: announcements, offers,
mood shots. A guest who scans the QR code on the screen can post their own ad
or greeting for a small fee — and you get part of that fee.
Everything guests send is checked automatically: obscene or shocking content
and forbidden captions never reach the screen. You don't need to review the flow
by hand — the robot does it instantly.
The three interfaces you deal with
Control lives in three places, and it is important not to mix them up:
1. Setup screen — what the app shows on the TV or
tablet itself while it is being connected.
2. Single screen page — opens in your phone's
browser after you scan the setup code. All settings of that screen are here.
3. Screen list — all your screens and their management,
also in your phone's browser.
Interface 1. Setup screen (on the TV)
To connect a screen, the app is installed on the TV box or on the TV itself —
download it from qrekran.ru/tv and launch it on the chosen device.
Once launched, the app shows a QR code on the screen. By scanning it with your
phone you:
- create a screen manager account, if you don't have one yet;
- bind this screen to a new or existing account;
- go on to set up the screen — upload your poster frames and configure guest
access.
You needn't worry about showing the setup code. It changes
every minute, and a photo of it goes stale within a couple of minutes — nobody can
bind your screen to themselves from a snapshot or a forwarded photo. The code works
only at the screen and only while setup is in progress.
After binding, a guest QR code with an invitation to post an ad appears
on the screen. You set the language of that invitation on the screen page (see
“Language of captions on the screen” below).
Interface 2. Single screen page (on your phone)
It opens right after you scan the setup code, and later from the screen list
with the “Open” button. It works best in your phone's browser. Let's go through it
top to bottom, as on the page.
Header
At the top — the venue name, location and screen placement (for example,
“Daisy Coffee · Là Gaulette, Mauritius · Bar”). Below it in small print — the
identifier, a short screen code. It is rarely needed, mostly for support.
“Now on the screen…”
A status line: your rotation is playing or a guest ad is showing. If a guest ad
is on, there is also a “Remove and return to rotation” button — it takes the
ad down immediately.
“What plays on the screen” — your rotation
A library of your frames — pictures and videos that loop while no guest has
posted anything.
In rotation — a checkbox. Checked — the frame is shown;
unchecked — it stays in the library but doesn't go on screen.
Repeats — how many times the frame appears per loop.
Set 2–3 for an important one and it will be shown more often.
The line “N slots in rotation, full loop M sec” shows the total per loop. The
“Add frame” button uploads a new picture or video. “Apply” saves
rotation changes.
“Where the screen is”
Three fields used to find the screen in the list and later to match ads:
Location — what you call this place among yourselves
(“Novy Arbat 10”, “Aviapark mall”). Tells apart venues with the same name.
Address — in full, with city and street.
Placement inside — where the screen is in the room (“main
hall”, “by the till”). Needed when one place has several screens.
“Save” stores these fields; what is currently saved is shown below.
“Guest ads” — time and price
How many seconds a guest ad stays — the length of one
showing on top of your rotation. Longer — the guest has time to show friends;
shorter — the rotation comes back sooner. The limits are set by the service.
Ad price — what a guest pays per showing, within the range
set by the service. It can be changed at most once a day.
For now this is a simple model — a fixed duration and price per
showing. It is temporary, for the getting-used-to period: later there will be a
number of showings and different durations (for example, a greeting that stays
longer). Payment for placements is connected separately.
“Language of captions on the screen”
A choice: English / Русский. The language in which guests in the hall see the
captions drawn by the system (the “show your meme” invitation and so on).
Choose by your venue's audience, not by your own phone.
For a tourist bar it is usually English, even if you speak Russian. It changes at
once: save — and the caption on the screen changes.
“Allow guest videos with sound”
A checkbox. By default guest videos play muted — the hall has its own music,
and the service does not check the soundtrack. Turn it on and you take
responsibility for the sound.
“Don't accept guest ads”
A checkbox. The screen keeps playing your rotation, but the guest code leads to
a service page instead of the form: the guest is briefly told that ads are not
accepted here and offered a screen like this for their own place. Turn guest ads
back on with the same checkbox.
“Let guests call you if the robot got it wrong”
The robot sometimes errs on something harmless (a beach photo, for example).
With this checkbox, a guest who was refused can press “Ask for help” and show the
material to a staff member. Card fields appear:
Name — how the guest and the waiter will see you.
Photo — optional, so the waiter knows which manager is in
charge of placements and can allow a showing. It is shown to guests, so post it
with the consent of the person in it.
How many minutes to wait for your decision — from 1 to 10.
How it works:
1. The guest pressed “Ask for help” and shows the material to
any staff member.
2. The staff member looks first. If it must not be shown,
they hand the phone back and don't call you. If it is decent, they call you.
3. A request with the material appears at the top of this page,
with two buttons: Allow the material goes on screen,
Refuse the request disappears.
This is voluntary: the regular ad flow is automatic, you step in
only for disputed cases and only if you turned the checkbox on yourself. You make
the decision, not the guest. Tired of it — turn it off.
The “Save” button under this block saves the whole section — language,
checkboxes and the card.
“One-off announcement”
The “Post” button shows an urgent or temporary announcement over the
standard rotation once (it appears for a while and goes away by itself).
“Remove screen from list”
The “Remove from list” button (red). The screen moves to “previous
screens” but is not deleted: the showing log and airtime records are kept, and the
screen can be brought back. If the screen is online, the system will warn you —
removing a working screen is almost always a mistake.
Interface 3. Screen list
The “My screens” page lists all your screens. For each one you see the
name and location, connection status (🟢 online / 🔴 offline) and what is showing
now. The “Open” button leads to that screen's page (interface 2).
At the top are the “Log” (what was shown and when) and “Sign out”
links.
“Offline” means the screen is not responding: check that the TV is
on and has internet.
The essentials
- The robot checks everything itself — no need to review the flow by hand.
- You set the rotation, the guest ad time and price, and the screen caption language.
- Screen language — by your venue's audience, not by your phone.
- Helping guests when the robot errs is optional; the decision is always yours.